Again-to-school spending persists regardless of financial strain, shopper survey says

Again-to-school spending persists regardless of financial strain, shopper survey says

Families are not holding back on back-to-school spending this year, despite growing economic pressure, according to a new PwC consumer survey. Nearly three-quarters of back-to-school shoppers expect to spend the same amount or more this year than they did in 2024, according to PwC’s survey of nearly 2,000 parents. In fact, more than 1 in … Read more