Streaming overtakes cable and broadcast because the most-watched type of TV
A new king now reigns in TV land. Streaming has officially surpassed broadcast and cable as a share of total television viewing, according to Nielsen data. In May, streaming accounted for 44.8% of viewership, while broadcast (20.1%) and cable (24.1%) together represented 44.2% of overall tune-in. “While many have expected this milestone to have occurred … Read more